Ways to Win
Ways To WinWays to Win is a guide for organizations on how to think strategically and tactically. From how to come up with a core message by identifying a specific fact, thought, or feeling about yourself, all the way to managing potential business tactics. This book will show you how to create a culture of transparency, ambition, and resilience. Such a culture would develop from adopting habits that include asking better questions, using language more precisely, giving thoughtful answers, sharing more openly, and getting excited.
This booklet is not a novel or a beginning-to-end story; this is a reference book – think of a textbook or the Bible. We wrote this in a way that should satisfy the "non-reader" appetite for directness and simplicity. So feel free to bounce around, put it down when you got a gem of wisdom, or read it backward – these are all things we praise as truth.